Business/Niche: [what you sell + who it’s for]

Audience: [age range], [location], [biggest pain], [biggest goal]

Offer: [product/service], [price], [main benefit]

One‑line promise (from → to): [write one sentence]

Top 3 objections: [bullet, bullet, bullet]

Brand voice (pick 2–3): [friendly, bold, caring, expert, playful]

Off‑limits: [words/topics to avoid]

CTA: [follow / comment “guide” / DM “quiz” / book call]

Content themes (3–5): [topics you post about]